Requirement:

• Minimum 10 years of proven experience in Food Service, Sales, or Business Development, with strong expertise in HORECA, food manufacturing, or FMCG and a track record of driving revenue growth and strategic customer development.
• Drive Food Service Sales Strategy & Growth by developing and executing commercial strategies across consumer packs, premixes, food ingredients, and complementary solutions to achieve revenue and market expansion targets.
• Expand Market Reach & Distribution Channels by identifying new business opportunities and strengthening distribution across HORECA, bakeries, restaurants, and medium-scale food industries.
• Lead Solution-Based Selling & Portfolio Development by delivering end-to-end food solutions and optimizing product portfolios based on evolving customer needs, market trends, and commercial opportunities.
• Drive New Product & Solution Innovation by partnering with R&D and Marketing teams to develop and launch products that address customer requirements and emerging food service trends.
• Build Strategic Partnerships & Key Account Relationships by developing strong relationships with strategic customers and external partners, including ingredient suppliers and packaging providers, to expand the company’s solution offering.
• Lead Commercial Negotiations & Strategic Programs by managing contracts, partnership agreements, product bundling initiatives, and customized commercial solutions to strengthen customer value and drive sustainable business growth.
• Demonstrates a proactive, creative, and solution-oriented mindset, with strong analytical thinking and the ability to turn complex challenges into practical, business-driven solutions.
• Good in English and Bahasa (both spoken and writen). A Bachelor’s or Master’s degree in Marketing, Finance, Marketing, Business Administration, Food Technology, or related field.